Copywriting Makeover: Facts Vs. Fantasy (Part 1 of 2)
by Karon Thackston © 2006, All Rights Reserved Time for a pop quiz! Name three products that sell better when a facts-based approach to copy is taken. Just off the top of my head I’d say computers, fax...
View ArticleCopywriting Makeover: Facts vs. Fantasy (Part 2 of 2)
by Karon Thackston (c) 2006, All Rights Reserved In Part 1 of this article series (found here: http://www.marketingwords.com/articles/articles_copymakeover_facts1.html) we discovered the challenge...
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